Email marketing is a great way for businesses and people to reach out to others without spending too much money. But to make it work well, you need to plan carefully. Think about the people who will receive your emails and what they want. Send messages that matter to them. Also, figure out when they like to get emails and how often. Make sure your subject line is catchy and your message tells a story that makes people want to pick you instead of others. If you want to learn more email marketing in 2024 and make money, keep reading!

How to Build a Competitive Email Marketing Campaign?

Many competitors are using email marketing, so it’s important to do it well. Nowadays, customers want emails that feel personal. To make your emails stand out and get people to buy from you, you should create targeted campaigns based on data. Here are six important tips for making your email marketing campaign competitive.

Try Split Testing to Get More Clicks

If you have two great ideas for your email but can’t decide, why not compare them? You can test different things like pictures, how the email looks, subject lines, or where you put a button to click. Start by comparing subject lines because they affect how many people open and click your emails. 

For instance, if you send two emails that are the same but have different subject lines, see which one gets more opens and use that in the future. Digital marketers like split testing because it helps them see what works best for them so they can focus on it later. Also, keep an eye on how well your emails are doing overall and how they affect your SEO efforts.

Write Powerful Subject Lines

The subject line of your email is super important. It helps you stand out in busy inboxes and convinces people to open your email. It is one of the best tips for email marketing in 2024. Here are some simple rules for making great subject lines: 

  • Like a blog post title, your subject line should grab attention and tell people what they’ll get if they open the email.
  • Personalize your subject lines by using the recipient’s name. It can increase open rates by 29% compared to generic subject lines.
  • Keep it short, clear, and interesting.
  • Avoid using words that might make your email look like spam and get it sent to the junk folder.

Build a Strong Narrative around your Brand

Once you get someone to open your email with a catchy subject line, you want to keep them interested. How? By telling a great story. Share stories that connect emotionally with your audience. Talk about your brand, products, and services in a way that makes people care. It is one of the best Email marketing trends for 2024.

Remember, not every email has to be about selling. Provide value to your audience by sharing industry news and useful information. By saving the sales pitch for the end, you’ll build trust and make it more likely that people will buy from you.

Benefits of Email Marketing for Small Businesses

Besides the great return on investment, there are more reasons why email marketing is valuable for small businesses. Here are 3 key advantages:

Building Trust: 

Customers prefer businesses they trust. Email helps you stay connected with your audience, sharing news, events, and updates. Being the first thing your customers see in the morning can boost your brand’s credibility.


Unlike other marketing methods, email lets you customize messages for different customer groups. This is especially helpful for small businesses with diverse products or services.


Email allows you to reconnect with customers who’ve shown interest, like clicking on a link or adding items to their cart. This ‘retargeting’ can encourage them to complete their purchase.

Common Technical Email Marketing Mistakes

To yield the best results from any email campaign, you must avoid making some common missteps.  There are many common mistakes killing today’s email campaigns. Below, we’ve outlined the 11 most common mistakes.

1. Lack of Mobile Formatting

Food for thought: the majority of emails are read on mobile devices. In other words, they’re being shrunken down to size. This trend speaks again to the importance of keeping your emails short and sweet. Additionally, it speaks to the need to format your messages for a mobile experience. Doing so isn’t rocket science, thankfully. 

Make Your Call-to-Action Visible

Every email should guide your readers on what to do next. Your call-to-action (CTA) should be easy to find, not hidden away. Some tips for your CTAs are:

  • Have more than one CTA button, ideally one that’s visible without scrolling.
  • Offer different ways to click through, like buttons and text links.
  • Use colors that stand out to highlight your buttons or links

Forget to Test Your Emails

Like with any marketing, it’s smart to test things out. Think about all the parts of an email: subject lines, pictures, what you write, buttons, links, and more. Changing even small things can make a big difference in how many people click on your email. But you won’t know what works best until you test it.

Why every small business should get into email marketing?

Every small business should consider email marketing because it’s incredibly effective. With email marketing, you can get a huge return on your investment, up to 4400%! That means for every $1 you spend, you could potentially get $44 back from each customer. It’s hard to find any other marketing method that offers such a high return. Email marketing is super effective because almost everyone has a smartphone these days, and they check it constantly. If you’ve made your emails look good on phones, people will see them, open them, and do what you ask them to do. If you find any difficulty, looking for the best Email marketing services in Dubai works best.


In summary, email marketing in 2024 is a game-changer for reaching new customers. For small businesses, making the most of your marketing budget is crucial. Email marketing is super cost-effective and offers huge returns on investment. Even for smaller companies, it’s possible to see significant growth and compete with bigger competitors. So, don’t underestimate the power of email marketing for your business!